Beijing, China – October 20, 2024
The Saudi Travel Exhibition officially kicked off on Sunday, October 20, 2024, at the historic Tian Tan Park in Beijing. This event will run until October 26, showcasing Saudi Arabia’s diverse tourism offerings.

Inauguration by the Minister of Tourism
Ahmed Al Khateeb, the Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority (STA), inaugurated the exhibition as part of a global promotional campaign. He led a delegation of top officials and key partners from Saudi Arabia’s tourism sector, aiming to enhance the Kingdom’s position on the global tourism map and highlight its readiness to welcome Chinese visitors.

Business Engagements and Partnerships
During the exhibition, the Saudi delegation held several meetings and signed memoranda of understanding with prominent Chinese companies, focusing on collaboration in the tourism sector.

Interactive Highlights of the Expo
The Saudi Travel Expo features interactive sections that showcase key tourism destinations such as Diriyah, Al Ula, and Al Baha. Guests can enjoy live demonstrations of traditional Sadu weaving and performances of Saudi music, enriching their cultural experience.

Exclusive Offers for Chinese Tourists
Saudi tourism partners are offering various travel packages to popular destinations, including Jeddah, Neom, and the Red Sea, as well as exclusive events during the Riyadh Season.

Preparing for Chinese Visitors
To ensure a seamless and enjoyable travel experience for Chinese tourists, Saudi officials are collaborating with their Chinese counterparts. Initiatives include training tour guides who speak Chinese, adding Chinese language support to the Tourism Unified Care Center (930), and providing tailored payment solutions in partnership with Union Pay.

The Saudi Travel Exhibition in Beijing represents a significant step in promoting Saudi Arabia as a premier travel destination and strengthening ties with the Chinese market.