According to the annual report by Brand Finance on the most valuable hotel brands in 2024, Hilton Hotels topped the list with a brand value of $11.6 billion, significantly outperforming its competitors.

Hyatt Hotels ranked second with a value of $6 billion, while Hampton by Hilton secured third place with a value of $4.2 billion.

Marriott came in fourth with a brand value of $3.1 billion, followed by Holiday Inn at $2.9 billion.

The report also highlighted other prominent brands, such as DoubleTree and Shangri-La, reflecting intense competition and continuous growth among major brands in the hospitality industry despite global economic challenges.