A month after a US court declared Google’s search engine an illegal monopoly, the tech giant is facing a new antitrust lawsuit that threatens to dismantle it, this time related to advertising technology.
The Justice Department alleges that Google has monopolized the technology that connects online publishers with advertisers.
The government alleges in court documents that Google’s dominance of software on both the buy and sell sides enables it to keep as much as 36 cents of every dollar when brokering sales between publishers and advertisers.
Google says the government’s case is based on facts from the past when desktop computers were the norm and Internet users meticulously typed web addresses into URL fields.
